Roles & Personnel

Assistant Tour Manager

An assistant tour manager (ATM) supports the tour manager with day-to-day logistics. A great assistant tour manager is a key asset to a successful tour — advancing shows, managing hospitality rider details, coordinating ground transport, handling guest lists, and taking on whatever the TM delegates. On larger tours where the volume of logistics exceeds what one person can handle, the ATM becomes essential.

What the ATM handles

The scope varies by tour, but ATMs commonly handle advance communication with venues and promoters, day sheet updates and distribution, day room and hotel coordination, credential distribution, runner coordination, and after-show logistics. On some tours, the ATM also assists with settlement.

ATM as a career path

Many tour managers started as assistant tour managers, learning the role by handling increasingly complex responsibilities under a senior TM. The ATM position provides hands-on experience with every aspect of tour management.

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